
Hello! I am Farida.
My academic background is in Statistics (BSc) and Data Science(MSc). I began my career in analytics, working across diverse business contexts to help teams make sense of their data. These experiences have given me a unique perspective on how data challenges and opportunities manifest across different contexts.
I currently teach data science and analytics at the American Business School of Paris, where I explore the technical aspects of analytics and how data shapes strategic thinking and emerging technologies.
My earlier experiences include roles as a Business Intelligence Analyst at Generation, and Data Analyst at PwC Luxembourg, where I worked on the tax transformation team to automate VAT processes.
I write occasionally about market adaptation at MarketNote, where I explore how businesses evolve in changing markets.